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Posted by on in World of NFC
Contactless Intelligence This Tuesday, the 30th April, I am delighted to be attending Contactless Intelligence in London. This annual conference brings together the thought leaders and instigators of NFC enabled activity together under one roof, and open up the debate on where we are collectively and the challenges we continue to face. I am delighted to say that I have been invited to attend a panel session covering "Creating successful brand campaigns through NFC Marketing". The event will cover all aspects of NFC from payments through to customer engagement and promises to probe, search, test and showcase all things NFC. If you are...
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Posted by on in Wooshping
Making sense of NFC One of the biggest challenges we have as an industry is de-mystifying new technologies, and helping people understand how this technology helps them and the problems it solves.  The challenge is further heightened when you realise that there are different audiences for your messages, and they all have a different focus. In terms of NFC, I am hoping that what we have created with our explainer video is something that has meaning and reference to everybody in the oft-quoted "value-chain", from supplier / manufacturers, to retailers, and right the way to consumers. We hope you enjoy it but more importantly find it useful.  ...
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Posted by on in Children With Cancer
Spring Southern Sportive This Sunday I will be participating in my first sportive (cycling challenge) of the season. A relatively amenable 76 mile route from Godalming, around Farnham and surrounding villages and back to Godalming. It will serve as a gentle warm up to my 250 mile challenge in June from Manchester to London in 24 hours, and will for the basis of my proper kick-off in terms of training. I will have aimed to do in the region of 150 miles this week as a result. I had hoped to hit 200 but work commitments and a finger injury when replacing my drive belt on the dryer...
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Posted by on in Opinion
Fruity rumours blowing a lot of hot air? It's that time of the year again, when thoughts turn to spring and summer, where the fruit crops start to flower and talk turns to the next Apple phone. Here we go again. The rumour mill is in full swing with, yes you guessed it, Apple purportedly building the new iPhone (6? 5s?) and this time there will be NFC in it. Apparently.  For me the greatest pity is that there is so much focus on this particular entrant. Sure, it will make life a bit easier for those of us in the NFC business to be able to say ALL...
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Posted by on in Children With Cancer
RideUK24. I'm in! On June 8th and June 9th I will be embarking on my most challenging cycling quest to date. A daunting 250 mile non-stop Manchester to London cycle ride, in 24 hours. This is by far the furthest I will have ridden in 1 day, and despite meaning I only have to cover an average of 10.4 miles per hour to complete the course in the designated time, 250 miles is a loooong way on the bike, and 24 hours is a long time in the saddle. If I can average 13mph for the ride it will mean only have to endure 17.8...
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Posted by on in Wooshping
Rebrand complete As you may have realised, over the course of the last few weeks we have re-branded the business. Tagonic never really felt that exciting and we wanted to identify the business in a way that would present the opportunity and fun that NFC enabled campaigns can create. We were also acutely aware that it's better to re-brand sooner rather than later. We also think the name and image is more memorable. Admittedly it won't be to everyone's tastes but we've certainly seen a number of smiles in reaction to the name, and that can't be a bad thing. The previous website is now...
Tagged in: rebrand wooshping
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Posted by on in Devices
Sony Xperia Z : NFC Review There's no denying that Sony has been struggling in recent years in the mobile space. It's dropped Ericsson, re-acquainted itself with the Walkman brand, become an important pillar in Sony's cross-platform strategy, and concentrated on areas where they can add differentiation. The Xperia Z is a beautiful device, and the Android skin is fresh and different from the standard fare served up by the likes of Samsung and HTC. In terms of the NFC implementation though, this is where Sony shows, that a little bit of thought can make a big difference. To start, when you take the device out of...
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Posted by on in Opinion
Keeping it Real Through January and February we ran a poll across Facebook, Linkedin and Twitter asking 1 question with 4 possible responses. Q : Does your phone have NFC? A1 : Yes A2: No A3 : Don't Know A4 : What is NFC?   The approach we took wasn't necessarily that scientific in terms of audience and the truth is our results are possibly skewed by the natural audience our poll got, given the nature of the business we are in. However, that doesn't negate the responses given, because in fact any person, in any walk of life, is a relevant target for these questions....
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Posted by on in Case Studies
Sasha Album Launch Event On Wednesday 13th February Wooshping teamed up with Nokia to offer revelers at Sasha's Involver 3 album launch party, the opportunity to get direct access to an exclusive playlist of tracks, put together by the man himself, Sasha, and played out through the Nokia Mix Radio service that is exclusively available for Lumia users. The posters were placed l around the event and gave Nokia owners access to the exclusive playlist that wasn't available through any other means. Non-Nokia users could tap the poster and would be taken to the Invol2ver album listing where they could sample tracks and download the album. When...
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Posted by on in Devices
HTC Desire C - NFC tested This review is of the NFC implementation on the HTC Desire C. The first thing to note is that not all Desire C's have NFC. In their wisdom HTC decided to release 2 models, one with and one without, but at the same time gave absolutely no indication or way of telling if the one you were buying had NFC or not. Genius. In fact, if there was a 6th recommendation in my post http://www.tagonic.com/latest/easyblog/entry/my-top-5-requests-to-handset-manufacturers-to-consider-when-implementing-nfc it would be 6) Don't have 2 variants of the same device but if you do feel compelled, then at least make it easy to find out which...
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My top 5 requests to Handset Manufacturers to consider when implementing NFC Don't get me wrong, obviously I LOVE the fact that more and more manufacturers are supporting NFC and including it in their smartphone ranges. However, my recent tests of various smartphones (Galaxy SIII, Lumia920 and BB9630) have brought me to a point where I think a little more thought on implementation could go a very long way in delighting consumer even further, and reducing barriers to adoption. Accordingly here is my top 5 list of requests of the manufacturers to consider when implementing NFC. 1) Turn it on. Please turn NFC on by default so that it is enabled from the outset. If...
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Posted by on in Devices
Blackberry 9360 : NFC Tested Given today's significant announcements for Blackerry 10, I thought I would roll the clack back a bit and write my review of the NFC experience of the Blackberry Curve 9360. The phone has come down in price quite a lot and can be picked up in an EE store for £99 on Orange (with £10 top up) to £159 on any network in Phones4U (with a top up). The prices have been falling due to lack of demand for Blackberry, and I guess also due to the pending launches of the Z10 and the Q10. Anyhow, the first thing to note...
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Consumerisation of NFC well underway but could it lose its identity? With CES (Consumer Electronic Show) having now finished in Las Vegas, and the Mobile world about to get it's chance to flex it's muscles in Barcelona at Mobile World Congress, it will be interesting to compare how NFC is treated in both shows. Certainly the feeling I get from CES is that NFC's incorporation into the consumer psyche has started to make an impact. At CES, firms like Sony and LG announced TV's with NFC capabilities. They are being positioned as an easy / one touch sharing (which if you've ever tried to set up DLNA and other networking capabilities on smart...
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Posted by on in Wooshping
A couple of developments We've made a couple of enhancements to the platform recently which we wanted to share. One will add value and simplicty to the summary reporting of campaigns, and the other is a powerful new feature on mobile recognition. Reporting We have made the reporting of mobile platform more consistent. Previously we were reporting a bit of a miss-match of devices and ecosyetm (OS) in the platform breakdown of a campaign. From now on we'll be reporting on the following :- Android iOS BlackBerry Symbian Windows Phone 7 Windows Phone 8 Other This allows you to get a feel for the breakdown...
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Wall Street Journal calls out NFC as one of the top 7 investable trends in 2013 There are a number of forecasts from analysts and alike on the potential for growth of penetration of NFC devices over the next few years. Many of them are bullish and look like a typical hockey stick of growth that you see for early maturity new technologies. However, a piece in the Wall Street Journal today made me sit up. The numbers being quoted in the article seem to have jumped significantly from previous estimates. They suggest, and a summarise :- - In 2012 the number of devices shipped with NFC topped 100 million. (This was a fairly well known figure)....
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Posted by on in Devices
Samsung Galaxy SIII : NFC Tested The Samsung Galaxy SIII is the darling of the mobile phone industry, pushing Samsung's profits sky high, their market share higher, and not just giving Apple a run for its money, but pipping it to the post to outsell it. The good news is that it also comes with NFC. It is this element of the phone that I'm looking at in closer detail. Much of the other capabilities of the device have been covered far better by others elsewhere. We bough the device SIM Free from Phones4U. Accordingly we are stating fact in terms of our experience. However, you may experience differently....
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Posted by on in Opinion
Firstly, Happy New Year! I hope you had an enjoyable, relaxing and festive holiday break. I certainly did, and the time off allowed me to take stock, take a step back, and assess where NFC is at as we enter 2013.   Facts Firstly some facts. 1) Just over 100 million NFC enabled devices were shipped in 2012. 2) Forecasts state that shipments of NFC enabled handsets will reach 285 million by the end of this year. 3) The Samsung Galaxy SIII (which is NFC enabled) has sold 30 million units to date. 4) 9 of the top 10 mobile manufacturers...
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Posted by on in World of NFC
The Internet of things Gartner has predicted the top 10 technology trends for 2013. One of the more interesting names, if not concepts, is "The Internet of things." What it claims is as follows :- The internet of things (IoT) is a concept that describes how the internet will expand as physical items such as consumer devices and physical assets are connected to the internet. Key elements of the IoT which are being embedded in a variety of mobile devices include embedded sensors, image recognition technologies and NFC payment. As a result, mobile no longer refers only to use of cellular handsets or tablets. Cellular...
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Posted by on in World of NFC
RIM, AKA Blackberry, has been in a bit of a stew for a while now. Finding itself increasingly replaced by corporates, and increasingly uncompetitive in the consumer landscape, and suffering major outages, if it wasn't for BBM they might have effectively all but disappeared by now. But BB10, their latest incarnation of operating system, is being touted by many as the start of their resurgence to form and certainly reading the blogs there are many who are excited by what BB10 promises. From a purely selfish perspective, the resurgence of Blackberry would be welcomed. They have long supported NFC by implementing it widely...
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Posted by on in World of NFC
Slowly slowly catchy bus With the old saying "You wait ages for a bus to come and then 2 come along at once" it seems as though this mantra could be applied to the new technology department within TfL responsible for buses. This report from the BBC http://www.bbc.co.uk/news/technology-20694027 details the implementation (finally) of contactless payment technology on buses. No more scrabbling around for lose change then! This might seem as a bit of a catch up by the buses, but in act, the details of the report also state that the payment readers will also accept payment from NFC enabled smartphones "That mimic contactless cards". So this is...
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