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Wooshping Blog

The Wooshping blog covers all aspects from the world of Mobile engagement, NFC, beacons, Wooshping activities and opinion.

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It's always seems strange to me that businesses don't fully leverage and promote their digital destinations in the real world. Companies can pay a LOT of money to digital agencies to drive Facebook Likes and build their digital communities, but when you get out into the real world, and you are interacting the company or brand in their real estate, there is seldom a mention of their digital companion. An NFC campaign can really help to drive digital conversions. Couple it with an offer and you have the perfect blend of a contextual conversation and sales opportunity that makes sense for...
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I've talked previously about the opportunity to drive customer loyalty and engagement through the NFC-enabling of Foursquare and Facebook campaigns in retail and I thought it might be a good idea to show you how this is set up and works in practice. To begin with you need to define the campaign in the campaign tool in your management admin panel. The campaign name is whatever you want to call it. You can look up your retail space / location through our integration to both Foursquare and Facebook. In this case, Foursquare, we put in the Post Code and Business Name...
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If your brand or business utilises Foursquare to drive customer engagement, retention and loyalty, then NFC can really help drive that engagement and offer a quick and seamless experience for your customers. The benefits of NFC enabled social media include :- 1) Experience. Simple, quick and easy. Doesn't need an app to work. Works across all handsets which are NFC enabled. 2) Location. If you are offering discounts and offers to loyal customers on Foursquare, how do you know they really are in your store or premises when they say they are? With NFC embedded in a poster that is secured...
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NFC enabled business cards are interesting and certainly a talking point so people remember you. However, with the advent of NFC, if someone wants your contact details and has an NFC phone then they can always just tap against your phone to receive your details (if you have an NFC phone which we assume is more than likely). So there are other options. In this case we highlight 2 other options for programming the NFC chip. Both are cross platform (i.e. they work across all NFC devices) and don't require an app to be downloaded to work. The first is the...
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Posted by on in Wooshping
Were going to record a series of "real world" videos featuring NFC. This is the first video and shows the power of an NFC enabled Business Card. We hope you like it.  ...
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Mobile Entertainment today reported that ABI Research has uplifted it's forecasts of the number of NFC enabled devices to be sold in 2012 from 80 million to 102 million devices. That's a significant up-tick in forecast that could bring "ubiquity" for NFC sooner than originally anticipated. The report also states that 2billion, yes billion, devices will ship in 2017. The caveat is that 1.6 billion of the 2 billion will be phones with the rest made up of consumer electronics (tablets etc). Now 2017 might seem like a way off, but if you draw the growth from 102 million this year...
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Posted by on in Devices
Nokia Lumia 920 : NFC tested Before I begin this review I have to be very upfront. Up until I started my business I worked at Nokia. Nokia also helped me set up the business with seed funding. It's fair to say I am a big fan of Nokia. I always will be. However, as promised, I will stay as objective as possible when reviewing the device. Secondly, this is by no means meant to be a full device review, hardware and software. There are plenty of other sites that provide that kind of review, and attract the kind of responses that ultimately draw into a fanboy...
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I am delighted to announce that today we've launched a competition and we are prepared to give away up to 1000 tags to the best idea submitted to help make it happen. If you had 1000 Tags, how would you implement them to drive consumer engagement? The caveat is that the tags must be programmable to a web destination. So you might want to serve content, apps, do some social network engagement or just simply present a discount. We are looking for thought provoking, innovative, fun, and engaging ideas. We'd also like to understand how exactly you would plan to implement the tags,...
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I suppose it's a little unusual to promote the work of others, especially if they are "the competition" but I really wanted to congratulate Microsoft, JCDeceaux and Tapit in Australia who came up with this very innovative and interesting take on consumer engagement for Halo 5. Using NFC players were able to claim the actual poster for themselves. The insight being that these posters are collectable and fans do what they can to get hold of them. I happen to have a cardboard hoarding of Roger Waters The Wall Live in Berlin which I pilfered in the 1990's from Hammersmith Broadway...
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Posted by on in Opinion
This is by no means an exhaustive list, and to a lot of you will be common sense, but I thought it might be interesting to give my top 5 principles that should be adhered to or at least acknowledged, to ensure the best opportunity to maximise reach, engagement and interest in an NFC-enabled marketing campaign. 1) Message Make sure that when someone sees your message / call to action that it actually makes them think or react. Of course you are not going to give every single person who sees it some inherent desire to interact, but if you are...
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Posted by on in Opinion
One of the issues that the NFC collective have created, is the lack of support for an acknowledged mark or identity for NFC. It seems that still after all this time, with so many experiences of failure on this subject, the wider collective still allows ego and immovable opinion divide and conquer, creating problems for those who want to make this happen, let alone assisting the consumer in actually getting their head around this whole subject in the first place. So now we have the NFC Forum mark (yes OK I know it looks like a coffee mark), and we have...
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I feel like a bit of a fraud starting this piece by quoting a Daily Mail.....yes Daily Mail headline, but once you get through the clear, and typical, panic inducing headline, and start to rationalise some thoughts, it is possible that they are stretching the service of a very real threat. So to the headline..."Could Google disappear? Analysts warn of Google's demise if the search engine fails to improve mobile advertising." You can read the full article here. The truth is, the following thought stream doesn't just apply to Google, but since they are the dominant search engine they might as...
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A bit off topic today, but why not. With the supposed launch of the iPad mini later today, and the first shipments of Microsoft Surface hitting consumers on Friday, this week is all set to start the next wave showdown in the tablet space. Clearly the iPad defined the tablet space and the Android devices that followed (excluding Kindle) all seemingly failed to concern the competition and Apple's market dominance in that space was cemented. Until now.... The challenge the iPad has is that it is being attacked from both sides. From the smaller 7" tablet space in the form of...
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According to the following article : http://www.mobilecommercedaily.com/kraft-nfc-pilot-delivers-12-times-the-engagement-level-of-qr-codes Kraft foods ran an NFC / QR code trial in the US where customers in 5 supermarkets were able to tap or scan to get various bits of product information including recipes, an app or the ability to share with others. According to the report, NFC saw 92% of the interaction activity against only 8% for QR codes. Clearly you need to take these findings with a pinch of salt (sorry) because it very much depends on the messaging of the "shelftalkers", the implementation of the creative, and the number of interactions, but the figures still...
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Tagonic today offered the next 10 people to sign-up to our newsletter a free NFC enabling of their business card. If you qualify, you will be contacted and simply asked to send 2 or 3 business cards (the 3rd is a contingency and will be returned if not used) to us, which we will then convert and NFC enable, before sending it back to you. Depending on how popular this wil we might extend it, but we are keen to see how popular it is. If you are an existing subscriber of our newsletter you will already have been contacted and...
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There is a fair degree of excitement in the UK about the pending launch of 4G this year. Well, when I say excitement, I refer to the mobile industry, and probably EE more than anything. The truth is, not that many consumers are aware of this, unless they follow the tech press. The launch, in major cities will suit the buying profile of consumers and business people desperate to get their hands on the latest speedy service, even if coverage may be suspect from the outset. However, I believe 4G and NFC could be a match made in heaven for mobile...
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Posted by on in Opinion
It's a fairly typical story in the mobile telecommunications industry. A good idea is born, seems to tick all the right boxes, and collectively the industry fails to sell that idea or the benefits to the consumer. Typically the product or service will get to market but it's confusing, technical, restrictive etc. In fact, the irony is that generally the services work pretty well, if consumers could just get their heads around it. The list is long and hard but here are a few examples I have in mind. 3G - Still we are sold data plans by the MB, when people...
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Posted by on in Opinion
Nandos
I saw a daytime news interview with a leading retail expert a few days ago, and his professional assertion was that retailers are failing in the high street for many reasons, but one overwhelming reason was the lack of coexistence of their real and digital worlds.  Fighting a battle in both those worlds, especially for the smaller retailers a can be both time consuming, and costly, to divide their time between the 2, whilst battling to make the 2 worlds come together and to work for each other. The truth is that today's shoppers are savvy. They'll research online, window shop...
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Posted by on in World of NFC
We've put a little shout out on Twitter, but given our follower stats it might be well worth posting this here and on our Facebook page. If you could make an #NFC tag do anything, what would you like it to do? (Within the bounds of reality please) :-) Answer on a postcard. If there are any mind-bendingly good ones we *might* try and do something about it....
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Posted by on in Wooshping
Tagonic officially entered it's 2nd week of existence today. So many things to do. Some of them hopelessly time dependent for seemingly little reward, but necessary.  Accountants, phone lines, email, website, logos, business cards, mobile contracts, the list goes on. Starting your own business does open your eyes to the capability of other businesses to do business. Some have been great, others not so. The not so's unsurprisingly didn't get the business but it got me thinking. Did they just have a bad day or are they always like that? If it's the latter it makes you wonder how long they...
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