Wooshping Blog

The Wooshping blog covers all aspects from the world of Mobile engagement, NFC, beacons, Wooshping activities and opinion.

Case Studies

Case studies from projects we have worked on

IAB chooses Wooshping to deliver immersive and interactive communications When it comes to digital and mobile advertising there is no more important trade organisation in the UK than the Internet Advertising Bureau (IAB). That is why Wooshping is so proud to work with the IAB as a preferred supplier of mobile engagement solutions across its high profile industry-wide events. For example, when IAB chairman Richard Eyre received the Advertising Association’s prestigious Mackintosh Medal honours, Wooshping provided the technology that powered IAB postcards taking senior advertising and media executives straight to a video of Richard’s remarks for Mobile Engage 2013. Wooshping’s INSTANT platform has also been seen by hundreds of businesses...
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Wooshping help Sony Mobile to up the competition Wooshing has developed a market leading track record providing real time mobile engagement at major events run by global brands. We recently teamed up with Sony Mobile in Paris for a high profile major customer showcase event. Wooshping provided a complete suite of popular real time mobile engagement tools including competitions, data capture and live draws - all through the instant tap of the phone. Following the successful event, Wooshping is now discussing a roll-out of real time mobile tools with Sony, designed to enable instant engagement with clients. This high profile partnership with Sony follows on from a series of...
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Wooshping and Nokia partner to deliver engaging wristbands to retail store staff Wooshping has been instrumental in successful launches of Nokia's Lumia mobile phone range as part of its preferred supplier relationship with the mobile group. One key example of this was the provision of 22,000 NFC enabled silicone wristbands to retail store staff across the country - the largest ever such initiative in the UK. The wristbands enabled staff to engage directly with customers. A tap of the new Lumia phones on the wristbands gave instant access to an exclusive music playlists, whilst owners of other types of handset were presented with an exclusive Lumia sponsored music selection. The wristbands were also...
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Wooshping aids sponteneous customer feedback through Local Viewpoints Customer feedback is crucial to businesses and smart phones offer the perfect way to get smart real-time insights and reviews. That can make all the difference to the success of any business. Wooshping has formed a pioneering long term partnership with Local Viewpoints - a market leader in capturing real-time customer feedback, providing businesses with actionable insights and “digital word-of mouth.” Gib Olander, CEO of Local Viewpoints, says “we have found through our research that the main reason that customers chose not to give feedback or write reviews today is because the process is too tedious. Leveraging NFC technology is one...
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Game gets in Gear with NFC for their XBox Consoles Wooshping was recently delighted to team up with the Retail Marketing Group (RMG) and Game to implement a 10 store, 3 week, customer engagement campaign centered around the launch of Gears of War. Customers in the 10 stores who played the in-store X-Box consoles were offered the opportunity to tap (NFC) or scan (QR code) a laminate sticker on the console protective casing, to enter a competition to win some Gears of War goodies. When the customer interacted with the campaign they were prompted to check-in on Facebook first, thus validating their location and sharing the availability of the game in...
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