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Wooshping Blog

The Wooshping blog covers all aspects from the world of Mobile engagement, NFC, beacons, Wooshping activities and opinion.

Opinion

My opinion on industry developments

Posted by on in Opinion
Missing the point and tap So the rumours are confirmed and Apple finally came to market with NFC! Or did they.... Sure, they have launched a secure payments capability that utilises NFC as the contactless mechanic to initiate the payment. That's all well and good, but what none of the commentary seems to have picked up on is that they have seemingly failed to implement any of the other NFC capabilities that allow for contactless pairing, sharing, or engagement. What this means is that customers with an iPhone6 will not be able to use the NFC capabilities on offer by the likes of Talking Statues and...
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Posted by on in Opinion
Talking Statues and Smiles This morning I was fortunate enough to watch the unveiling, or ungagging if you like, of Hodge the Cat (Dr Johnson's Cat) in Gough Square, as part of the official launch of Talking Statues. The concept, dreamed up by Sing London, who have also been responsible for fabulously eccentric (in a good way) cultural projects like piano's in London, and tabletennis tables across London, was a project that we have been very proud to be part of. When someone has a dream and a vision, and one is able to take that vision and make it happen, it is extremely satisfying. and...
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Apple's last chance saloon? Unless it has totally escaped you,  the number of predictions centered around Apple and it's next wave of offering has started to amass the usual hyperbole, (not quite) hysteria, objective observation, discussion, trolling, flaming, leaks, more leaks, secret snapshots from factories, anonymous quotes etc etc. And I suppose it's fair to say that in recent times, the collective "news" that pre-empts the launch of the next offering from Cupertino has got more accurate in recent times. Or has it? As the old saying goes, if you throw enough muck at a wall some of it will stick. And so it is...
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Beacons - Are they being over-hyped? If you work in the mobile or retail industry you can't have escaped much of the hype that is surrounding beacons at the moment. These little bundles of power are going to revolutionise the high street, dragging it into the 21st century and saving the community and lives of all those connected with local commerce. It's a wonderful thing! There are however, many challenges and obstacles that need to be addresses, or at least acknowledged, if beacons are to be successful. Additionally, Beacons need to be seen as part of the mix of consumer mobile engagement, rather than the only means...
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Posted by on in Opinion
Review of the year and 2 predictions for 2014 As 2013 draws to an end I thought I would try and summarise my thoughts and response to the year in terms of mobile engagement, Wooshping and the work we have been lucky enough to be involved in. Additionally, no review would be complete without a stab at some predictions for 2014; a year which I believe could see some fundamental shifts in the way we use technology. Review of 2013 2013 was Wooshping first full trading calendar year. Thanks to the support and approach of our customers we have been privileged to work on some ground-breaking projects with clients who...
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