The Wooshping blog covers all aspects from the world of Mobile engagement, NFC, beacons, Wooshping activities and opinion.
The debate that seems to be raging amongst those in the wider industry is whether Apple has sounded the death knell of NFC by one again bypassing the opportunity to support it, and itself preferring to look more closely at BLE, or Bluetooth Light. This has been picked up and immediately the discussion has centered around whether one technology can kill the other. Some say NFC will suffer whereas some say BLE is more expensive to implement and doesn't pose a threat.
My view is that it actually centers around something far more philosophical than the technical capability, but rather requires a focus back to user behaviour.
On the one hand you have NFC (and QR codes, AR, text entry, urls for that matter). This class of engagement capabilities I would class as "pull" propositions. As a consumer I choose what I want to interact with and it's up to me to instigate the interaction through my preferred mechanic.
On the other hand you have the "push" or broadcast proposition which is that I am going to receive a warning that someone or something is trying to get in contact with me and to choose whether or not I want to accept that interaction.
These are fundamental and important characteristic differences which is why I don't believe they are in competition with each other. Some people believe that the broadcast approach is the way forward and others think that the engagement approach is better suited. There's no right answer. Just opinion and a belief of what approach is right for a consumer and that particular proposition. That's not competition. That's choice.
For me, the winners will be the devices that implement both the capabilities and leave it up to consumers (and the campaign implementers) to choose either, neither or both that they want to make use of.
Which is why Apple's continued reluctance to implement NFC goes to show how far they have moved away from consumer thinking and are being guided by the desire (or need) to control absolutely everything in their ecosystem. Ultimately though, it is the consumer and campaign implementers that will decide on the best approach.