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Missing the point and tap

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So the rumours are confirmed and Apple finally came to market with NFC! Or did they....

Sure, they have launched a secure payments capability that utilises NFC as the contactless mechanic to initiate the payment. That's all well and good, but what none of the commentary seems to have picked up on is that they have seemingly failed to implement any of the other NFC capabilities that allow for contactless pairing, sharing, or engagement.

What this means is that customers with an iPhone6 will not be able to use the NFC capabilities on offer by the likes of Talking Statues and our Instant Fundraising Wristbands, instead being reduce to downloading and firing up a QR code reader.

This is a great shame and will cause further confusion in the marketplace and restrict brands from once again fully utilising this capability to provide seamless and spontaneous interactions for their customers.

 

However, now that the hardware in place it's just a question of getting the software sorted out. In time for the 19th, I doubt. But perhaps if enough people voice their disappointment this can be rectified swiftly, and Apple can take the applause for fixing it.

So close. So so close.

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Guest Thursday, 23 March 2017