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Talking Statues and Smiles

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This morning I was fortunate enough to watch the unveiling, or ungagging if you like, of Hodge the Cat (Dr Johnson's Cat) in Gough Square, as part of the official launch of Talking Statues. The concept, dreamed up by Sing London, who have also been responsible for fabulously eccentric (in a good way) cultural projects like piano's in London, and tabletennis tables across London, was a project that we have been very proud to be part of.

When someone has a dream and a vision, and one is able to take that vision and make it happen, it is extremely satisfying. and it was with that thought I attended the great ungagging today. But then I witnessed the pure expressions of joy on the faces of people experiencing Hodge, the talking cat, that I realised that I had perhaps forgotten the most important reason for doing the project in he first place. Not just the consumer, but their reaction.

Now I pride myself on being the champion of the consumer when it comes to advising and guiding our clients with their mobile engagement projects, and whilst of course the thoughts of the consumer were in the forefront of our mind as we strived to deliver the optimum experience, I had for a brief while forgotten about the reaction that an optimised (and very creative) experience can deliver. The reaction. Every time. Every person there today. They just couldn't help but smile.

And it reminded me that as technologists what we do is reduce as many of the hurdles as possible that will get someone to engage, to experience, that we are there to deliver the creative vision and genius, that ultimately prompt the reactions that consumer just can't contain.

So for me when people define success or failure of projects, if you can deliver these kinds of reactions to he majority, well that defines success.

Timothy West ungags Hodge the Cat at the official launch of Talking Statues today in Gough Square.


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Guest Sunday, 22 April 2018