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Wooshping and Nokia partner to deliver engaging wristbands to retail store staff

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Wooshping has been instrumental in successful launches of Nokia's Lumia mobile phone range as part of its preferred supplier relationship with the mobile group.

One key example of this was the provision of 22,000 NFC enabled silicone wristbands to retail store staff across the country - the largest ever such initiative in the UK.

The wristbands enabled staff to engage directly with customers. A tap of the new Lumia phones on the wristbands gave instant access to an exclusive music playlists, whilst owners of other types of handset were presented with an exclusive Lumia sponsored music selection. The wristbands were also used to gather timely and important market research and feedback for the Lumia launches. 

Wooshping's cloud based platform allowed Nokia to seamlessly programme an additional campaign element remotely in minutes, so that when a customer or retail store staff tapped on a wristband they would see the feedback questionnaire, seamlessly presented within the experience. 

Beth Johnson, UK Channel Marketing Manager for Nokia UK stated "We had an incredible response to the campaign with unprecedented engagement figures and the wristbands were very well received in channel. The flexibility to control the campaign mid-flow was incredibly useful and thanks to Wooshping and the insights we received from the campaign we were better placed to position our campaigns in channel in the future."

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Guest Sunday, 22 April 2018