The Wooshping blog covers all aspects from the world of Mobile engagement, NFC, beacons, Wooshping activities and opinion.
Wooshping is delighted to reveal that it has been announced as a finalist in 2 categories of the Contactless And Mobile Awards 2014.
The 2 projects through to the finals of the awards were both delivered with Nokia in the UK. Each project offering a specific and targeted solution to meet a specific business need.
Loyalty Category finalist - Tap for Tunes
22,000 Silicone wristbands were distributed to staff across the whole mobile phone industry retail sector. The call to action was simple. “Tap for Tunes”.
Users of Nokia Lumia devices who tapped the wristband were treated to a special music mix developed just for this campaign, whilst Android and Blackberry users were offered a Special Lumia sponsored music playlist which highlighted the benefits of the Lumia device, and the MixRadio service.
Part-way through the campaign, utilising Wooshping’s INSTANT platform, Nokia requested we introduce a 1 question NPS questionnaire. Upon tapping staff were asked to rate the Lumia 925 on a scale of 1 to 10. They only saw the question once.
The results were hugely insightful, not just from the perspective of the NPS for the device, but it also gave Nokia a clear view on the typical usage device split in the retail channels, but also if the NPS skewed by current device type.
To read more about this case study click here.
Marketing Category finalist - Smart Appvent Calendar
1500 NFC enabled Appvent calendars were distributed to mobile phone retail stores across the UK. Each day the recipient could open the window of the calendar, receive a chocolate treat, and see which app was represented by that day. To receive the app to their phone they simply tapped on the calendar NFC point and they were delivered to that app in the Windows Marketplace.
In what was widely believe to be the world's fist smart advent calendar, you can read more about this case study here.
Speaking of the announcement, Rupert Englander, Managing Director of Wooshping said, "We are delighted to have been announced as a finalist in 2 categories of the Mobile And Contactless Awards 2014. The 2 projects chosen were fantastic opportunities to work on, and both delivered optimal results and really served a business need, in their own ways, for Nokia. We are very fortunate to have worked with such a forward thinking and receptive customer at Nokia, and in turn they were delighted by the results the campaigns delivered. This announcement is the icing on the cake for what were already agreed to be fantastically well received campaigns."