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Wooshping launches fan engagement with Portsmouth FC at Fratton Park

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Wooshping has teamed up with Portsmouth FC to offer fans the opportunity to enter and exclusive Man of the Match competition. In what is thought to be the first of its kind campaign, fans get access to the competition, by tapping or scanning the sticker on the seat in front of them with their mobile phone. The stickers incorporate both NFC tags and QR codes that lead to the competition.

Stewards will be handing out leaflets at the beginning of the game to the fans so that they can fully understand the purpose of the stickers. By interacting with the stickers fans get opportunity to win a signed club calendar if their choice of Man of the Match matches the clubs, by then getting entered into a prize draw for the signed calendar.

Speaking of the launch of the campaign, which kicks-off at Pompey’s home game against Cheltenham on Saturday 8th March, Rupert Englander, Managing Director of Wooshping said, “We are delighted to have teamed up with such a positive and forward thinking club as Portsmouth FC. By offering the fans the ability to engage with the club, whilst they sit in the stadium supporting their team, it is the perfect mix of opportunity and placement to open that dialogue and really drive a new level of fan engagement. Whilst we are kicking off the campaign with a Man of the Match competition, the Wooshping INSTANT platform provides scope to introduce all manner of engagement from latest breaking club news, through to retail and ticketing offers as per the clubs wishes.

Colin Farmery club spokesman at Portsmouth FC added: “This is an exciting initiative for the club which reflects our willingness to be at the cutting edge of fan engagement. Wooshping have come up with a great concept with high-quality back-up materials. We are sure the trial will be a success and we are extremely interested in the possibilities this system could give us in the future.” 

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Guest Tuesday, 23 May 2017