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Wooshping Blog

The Wooshping blog covers all aspects from the world of Mobile engagement, NFC, beacons, Wooshping activities and opinion.

Recent blog posts
Wooshping secures new client Crisis to develop their customer loyalty scheme Leading homeless charity unveils unique mobile loyalty programme at the re-launch of its flagship London Cafe Crisis, the national charity for single homeless people, has teamed up with mobile engagement specialists Wooshping to provide a new loyalty scheme for customers at its high profile and popular café in East London. Crisis supporters are given a loyalty fob to put on their key ring. Cafe customers then simply tab the fob against a tablet in the cafe to instantly clock up loyalty points and redeem vouchers for free drinks. Customers can also scan a code on their fob at any time to...
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Posted by on in Opinion
Missing the point and tap So the rumours are confirmed and Apple finally came to market with NFC! Or did they.... Sure, they have launched a secure payments capability that utilises NFC as the contactless mechanic to initiate the payment. That's all well and good, but what none of the commentary seems to have picked up on is that they have seemingly failed to implement any of the other NFC capabilities that allow for contactless pairing, sharing, or engagement. What this means is that customers with an iPhone6 will not be able to use the NFC capabilities on offer by the likes of Talking Statues and...
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Posted by on in Case Studies
A feel good partnership CoppaFeel!, the inspirational charity whose mission is to stamp out the late detection of breast cancer, has teamed up with leading mobile engagement specialists Wooshping to provide an important service that will help save young women’s lives. Women can now tap their phone on interactive CoppaFeel!! branded wristbands to sign up instantly to the text reminder service to get them to check their breasts regularly for signs of cancer. By tapping on the wristband a text message on the users phone is automatically generated, populating not only the shortcode number, but also the keyword required to sign up to the reminder...
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Posted by on in Opinion
Talking Statues and Smiles This morning I was fortunate enough to watch the unveiling, or ungagging if you like, of Hodge the Cat (Dr Johnson's Cat) in Gough Square, as part of the official launch of Talking Statues. The concept, dreamed up by Sing London, who have also been responsible for fabulously eccentric (in a good way) cultural projects like piano's in London, and tabletennis tables across London, was a project that we have been very proud to be part of. When someone has a dream and a vision, and one is able to take that vision and make it happen, it is extremely satisfying. and...
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Posted by on in Opinion
Apple's last chance saloon? Unless it has totally escaped you,  the number of predictions centered around Apple and it's next wave of offering has started to amass the usual hyperbole, (not quite) hysteria, objective observation, discussion, trolling, flaming, leaks, more leaks, secret snapshots from factories, anonymous quotes etc etc. And I suppose it's fair to say that in recent times, the collective "news" that pre-empts the launch of the next offering from Cupertino has got more accurate in recent times. Or has it? As the old saying goes, if you throw enough muck at a wall some of it will stick. And so it is...
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Posted by on in Devices
Samsung Galaxy S5 : NFC Review No sooner had the Galaxy S4 launched it seemed that Samsung had already consigned it to the archive lot and announced the arrival of the S5 almost immediately. Where the S4 was perhaps a tread-water effort to remain competitive, the S5, genuinely, seem to be something that has propelled the galaxy range back into the lead in the smartphone wars. Whereas the S4 just was't much more than the S3, the S5 somehow feels remarkably more modern and device you would expect a flagship to be. Although it's a little ironic. The S5 doesn;t have the premium feel of the S4...
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Posted by on in Devices
LG Google Nexus 4 : NFC Review It's a bit of a strange world this handset world. Here you have Google. When they first brought out a device that would carry it's name, they went to Samsung and released the Google Nexus S phone. That was all well and good and I think the device did OK in the market. It even had a go with some other models from partners including HTC and ASUS. Google then acquired Motorla handsets, and the natural assumption would be that Motorola would then build any Google monikered devices. But no. Google rinsed Motorola of all the Intellectual Property and then off-loaded...
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Posted by on in Wooshping
Christmas Bliss I didn't think that I'd be writing a post titled "Christmas Bliss" on June 13th, on probably the hottest day of the year, but here I am after yet another fascinating week for Wooshping which saw 2 projects born and flourish. I spent Tuesday and Wednesday at The London Christmas Party Show, an event that as it's name suggests, was all about Christmas and putting on parties. There were about 45 exhibitors and 600 visitors over the 2 days, and all contact management was facilitated by Wooshping wristbands. Visitors were given a wristband upon arrival and when they went to an exhibitors...
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Wooshping and Bliss launch the future of fundraising today Wooshping is delighted to announce that their first charity partner, Bliss, has today started to distribute “Instant Fundraising Wristbands” to their key fundraisers in a move that brings the future of fundraising today. The “Instant Fundraising Wristbands” are a brand new development and give fundraisers an additional tool to raise funds instantly and spontaneously through mobile phone interaction with their supporters.   The fully branded, durable and waterproof silicone wristbands incorporate an NFC (Near Field Communication) chip and QR codes in their branding, to direct potential donors to a fundraising page, allowing instant donations to be given and helping fundraisers achieve...
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Wooshping works with Story Events to create the contactless London Christmas Party Show Wooshping is delighted to announce that it is working with Story Events on the inaugural London Christmas Party Show. This launch show, to be staged at Banking Hall, the City’s newest landmark events space, on June 10th and 11th, will be introducing a new registration and data capture technology, utilising NFC wristbands to make contact management seamless, Instant and contactless. Rupert Englander, Wooshping’s MD, commented on the announcement. "We are delighted to have worked with Story to produce custom branded silicone wristbands which incorporate NFC chips. The wristbands will be dynamically allocated on arrival and they allow exhibitors to tap the visitors wristband...
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Posted by on in Devices
Samsung Galaxy S4 : NFC Review The Samsung Galaxy S4 came and was surpassed in the blink of an eye. It's was undeniably the stop gap that Samsung felt compelled to release to bide the time between the hugely successful (but facing increasing competition) Galaxy S3 and the new superstar of the lineup, the Galaxy S5. To an extent then it's no surprise that the S4 feels like an incremental step from the S3 rather than a monumental shift. But that doesn't mean it isn't without it's positive elements. The screen, for starters, is lovely. Bright, sharp and responsive to the touch. The processor is clearly up...
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Total Produce and Wooshping launch interactive fruit stands Buying fruit promises never be boring again with the launch of brand new interactive fruit stands. Shoppers looking for some of their five a day are now able to use new fruit displays to get fun, engaging and educational content instantly on their mobile phones with a simple tap or scan of their smartphone, through the use of NFC and QR codes. An introductory 30 second video on this concept can be viewed here Total Produce Video. This unique concept is the result of a partnership between Wooshping, market leaders in mobile engagement, and Total Produce, one of the world's largest providers of fresh fruit...
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This is the reason why people think QR codes don't work. I speak to a lot of marketing managers and when the subject of QR codes comes up the common feeling is that "They don't work. Well they work, but people don't use them, right?" Well, technically, they do work. Sure they are clunky, you need an app, need to start the app, let the app focus on the QR code and hey presto you are away. And they don't look great either. But there is another reason why Qr codes probably under-perform and have a bad reputation among us marketeers. And the reason is that because they are ostensibly free, nobody...
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Wooshping launches Kickstarter campaign with Homebeacons Wooshping today launched its first Kickstarter campaign in the hope of developing a solution for parents of children who arrive home after school to an empty house. Homebeacons are Bluetooth Smart broadcasters that can be installed discreetly at home. Coupled with an app, and the homebeacons service, the homebeacons can have an email alert generated and sent to the child's parents informing them that their child has returned home. The main idea behind the service is to provide reassurance to parents, rather than tracking a child,  that they have returned home. The app runs passively and requires the child to do...
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Wooshping announced as a finalist in 2 categories of the Contactless and Mobile Awards 2014 Wooshping is delighted to reveal that it has been announced as a finalist in 2 categories of the Contactless And Mobile Awards 2014. The 2 projects through to the finals of the awards were both delivered with Nokia in the UK. Each project offering a specific and targeted solution to meet a specific business need.   Loyalty Category finalist - Tap for Tunes 22,000 Silicone wristbands were distributed to staff across the whole mobile phone industry retail sector. The call to action was simple. “Tap for Tunes”. Users of Nokia Lumia devices who tapped the wristband were treated to a special music mix...
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Wooshping & Torchwood Technologies extend collaboration beyond Fratton Park Following the successful launch of on-seat mobile engagement stickers with Portsmouth FC at Fratton Park, (see: http://wooshping.com/news/case-studies/entry/wooshping-launches-fan-engagement-with-portsmouth-fc-at-fratton-park) Wooshping and Torchwood Technologies are delighted to announce their ongoing partnership to deliver best in class products and services to a wide variety of commercial sectors, where ruggedized, resilient, all weather products are needed. With the best in class mobile engagement solutions from Wooshping, coupled with the all weather features of the Torchwood Technologies products, customers will have added confidence in the flexibility of service offering and extreme resilience and longevity delivering optimum performance year in and year out, with no physical degradation in...
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Wooshping launches fan engagement with Portsmouth FC at Fratton Park Wooshping has teamed up with Portsmouth FC to offer fans the opportunity to enter and exclusive Man of the Match competition. In what is thought to be the first of its kind campaign, fans get access to the competition, by tapping or scanning the sticker on the seat in front of them with their mobile phone. The stickers incorporate both NFC tags and QR codes that lead to the competition. Stewards will be handing out leaflets at the beginning of the game to the fans so that they can fully understand the purpose of the stickers. By interacting with the stickers...
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Wooshping teams up with Antenna International to provide Instant access audio commentaries Wooshping has teamed up with Antenna to provide instant access to audio commentaries for the JR “Unframed” campaign in Baden Baden which launches on the 1st March, for 4 months. The French street artist JR is one of the most innovative representatives of international, contemporary art. He lives and works in Paris, concealing his true identity. His oversized black and white portrait photos placed as monumental posters on houses, stairs and walls provide a profound commentary on freedom, identity and the limitations of the human condition. The Frieder Burda museum in Baden Baden has launched a major show presenting a wide...
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Wooshping introduces the TripAdvisor Instant Review Campaign TripAdvisor is probably the best known venue review site in the world used by 100's of thousands of venues across the globe, and millions of customers. One of the main challenges for venues gathering reviews is that it rely's on the visitor remembering to post a review when they have left the venue. The chances of this happening must decrease by the minute, following leaving the venue. Wooshping has tackled this straight on by introducing the TripAdvisor Instant Review Campaign which can be incorporated into anything from posters and tabletents, to keyfobs and stickers. The premise is very simple. You tap...
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Posted by on in Opinion
Beacons - Are they being over-hyped? If you work in the mobile or retail industry you can't have escaped much of the hype that is surrounding beacons at the moment. These little bundles of power are going to revolutionise the high street, dragging it into the 21st century and saving the community and lives of all those connected with local commerce. It's a wonderful thing! There are however, many challenges and obstacles that need to be addresses, or at least acknowledged, if beacons are to be successful. Additionally, Beacons need to be seen as part of the mix of consumer mobile engagement, rather than the only means...
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