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Wooshping Blog

The Wooshping blog covers all aspects from the world of Mobile engagement, NFC, beacons, Wooshping activities and opinion.

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Posted by on in Devices
Motorola TC55 : NFC Review These days, when style takes a precedence over substance, there is becoming an increasing need for niche devices that not only fit in the enterprise space, but are also designed with field workers, labourers, technicians and alike in mind. I mean, it's entirely reasonable for a crane operator not to want the latest beauty fest from Cupertino, or indeed the entry level smartphone offerings that wouldn't survive a spec of dust in a cabin 300 feet up in the air, or even worse, in a warehouse environment. This is where the Motorola TC55 comes in. This product is manufactured by Motorola...
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Posted by on in Devices
Nokia Lumia 1520 : NFC Review The "phablet" is a relatively new phenomenon in the smartphone market, with manufacturers pushing the boundaries of size to a whopping 6" screen. At this size the device just about remains in the smartphone phone category but is knocking on the door of the smaller sized tablet market, and hence the name. Nokia's high end entrant in the phablet market is the whopping Lumia 1520. It is enormous, but stunning. Under the hoof the specs are top whack including a quad core processor and a battery so large that it'll run the device for 2 full days on a charge. At...
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Posted by on in Opinion
Review of the year and 2 predictions for 2014 As 2013 draws to an end I thought I would try and summarise my thoughts and response to the year in terms of mobile engagement, Wooshping and the work we have been lucky enough to be involved in. Additionally, no review would be complete without a stab at some predictions for 2014; a year which I believe could see some fundamental shifts in the way we use technology. Review of 2013 2013 was Wooshping first full trading calendar year. Thanks to the support and approach of our customers we have been privileged to work on some ground-breaking projects with clients who...
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Sliding Doors - A tragic tale of an engagement opportunity that quite literally slid away So I was in our leafy Georgian hometown of Farnham to get some stamps for Christmas cards and this poster caught my eye. Here was an undoubtedly bold bid by WH Smith and Kobo (who I am a BIG fan of) to do a content promotion and to provide instant and spontaneous access to that digital promotion through the use of a QR code to deliver people a special offer. So far so good. The intent and the concept is good. The poster still lacks a specific direction to the consumer "Scan this code with your smartphone" which would help some...
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Wooshping presents opportunities to clubs to drive fan engagement We have recently produced these little A6 cards which are real demonstrations of how Wooshping can help drive fan engagement and club revenues through effective mobile engagement campaigns. Examples of campaigns we can run for your club include:- - Vote for Man of the Match - Purchase merchandise from the club shop - book or enquire about hospitality packages - buy tickets or season tickets - get more information about the team line-up and much much more. If you would like to receive one of these cards which come enabled with an NFC tag and a QR code to show you...
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Posted by on in Opinion
Why Digital Marketing is more than just online There are many organisations today that seperate their digital activities from their "real-world" manifestations, as if the "digital world" is entirely seperate and distinct from the physical world.  You see it in everything from the way budgets are allocated in marketing where pots are divvied out specifically for digital, BTL, ATL etc. and where the majority of work that is done in silo. So the digital team will concern themselves about the implementation of SEO, PPC, SEM, paid for, social and all those crucial aspects that drive digital traffic to a digital destination, but when did you last hear a digital...
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Wooshping welcome Michal Jackson as Business Development Manager Wooshping is delighted to welcome Michael Jackson to the company. Michael is joining Wooshping as Business Development Manager. Prior to joining Wooshping, Michael had been running a successful tele-marketing company Ebony Bailey Marketing. His desire and passion to move into mobile engagement along with his undoubted expertise in understanding client needs and his solution-focused approach makes him a great addition to the team and we welcome him warmly. If you would like to contact Michael or Wooshping about how we can help your brand engage with your customers through their mobile, feel free to contact Michael on This email address is being protected from spambots. You need JavaScript enabled to view it. or call us on...
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Wooshping and Nokia launch the world’s first Smart Appvent Calendar Unique initiative allows customers and retail staff to spread festive fun with a tap of their phone Boring old Advent Calendars are so last Christmas! Welcome to the Appvent Calendar. Wooshping has teamed up with Nokia to provide interactive calendars in mobile phone stores across the UK. Customers can tap the calendars in the run up to Christmas - automatically opening up a different fun app every day to enjoy. A great Christmas gift worth really worth having (much better than just chocolate)! The calendars are an example of how NFC (near field communication) technology allows instant engagement between businesses, brands...
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Posted by on in Opinion
Going Mobile - The Seven Deadly Sins Going mobile - Seven deadly sins any business must avoid  Rupert Englander, chief executive and founder of Wooshping, which provides a platform used by hundreds of businesses to engage instantly with customers through their mobile phones, explains why so many companies need to get much smarter about going mobile.    We are in a mobile age, where mobile phones dominate what we do and how we behave. Staying immobile is not an option anymore for any business. Mobile-phone-friendly websites and product information, and a sensible strategy to engage customers whilst they are glued to their handset, is not a nice might-have - it is a...
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Posted by on in Devices
Blackberry Z10 : NFC Review The Blackberry Z10 was launched with much fanfare around a year ago and it was going to be the saviour of Blackberry. It featured their brand new operating system, an approach that conflicted with Nokia's who had adopted the Windows Ecosystem for their smartphone range. So it was going to be interesting to see which approach would hold out the best results. Since then Nokia has been sold to Microsoft, and Blackberry has put itself up for sale. So you could argue that neither approach particularly worked wonders, but it does seem as if Blackberry has the bigger struggle ahead. Perhaps...
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"BLE Vs NFC"? - It's not about the technology, but about the philosophy The debate that seems to be raging amongst those in the wider industry is whether Apple has sounded the death knell of NFC by one again bypassing the opportunity to support it, and itself preferring to look more closely at BLE, or Bluetooth Light. This has been picked up and immediately the discussion has centered around whether one technology can kill the other. Some say NFC will suffer whereas some say BLE is more expensive to implement and doesn't pose a threat. My view is that it actually centers around something far more philosophical than the technical capability, but rather requires...
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Wooshping helps Nokia's ambassadors Tap for Apps in an INSTANT Wooshping is a major global mobile engagement and NFC partner for Nokia. One of its UK initiatives is its successful 'Tap for Apps' campaign that continues to bring a material uplift to Nokia's mobile apps platform across its  Windows 8 phone range. Wooshping is a key partner  of this campaign, providing Nokia ambassadors with unique specially enabled "Tap for Apps" wristbands which allow mobile phone users to instantly see the rich range of new and exciting apps and services available to them with a simple tap of their phone. This campaign is provided through Wooshping's INSTANT platform - which captures a...
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Wooshping partners with Nokia Music to bring NFC playlists to New York's Webster Hall In September 2013, Wooshping was delighted to support Nokia music with an NFC & QR code initiative at New York's Webster Hall, through the provision of NFC / QR code Stickers and posters at the venue that allowed gig goers the opportunity to interact and get access to exclusive playlists on Nokia Mix Radio (for Nokia Users) or a specially produced music stream with content provided by Sony Music (for non-Nokia users). With a pre-agreed content schedule, and making use of the Wooshping Cloud-based management capability, the playlists were updated on a weekly basis without the need to swap out collateral...
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Posted by on in Wooshping
Wooshping is Hiring! Wooshping is looking for a business development manager in the UK. We are looking for an energetic self-starter who has a couple of years experience of selling mobile campaigns to brands. It is an ideal opportunity for someone looking for that first move, who wants to join this young and rapidly growing start-up. Over the last 12 months we have run hugely successful campaigns for the likes of Nokia,Sony Mobile and Microsoft, all over the world and we want to broaden our message even further. To view the Job Description please check out our Jobs section on our website at http://www.wooshping.com/about/jobs...
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Posted by on in Stumbling Across Mobile Engagement
Completely off track So in the latest installment of "happening across" mobile interactive opportunities, and with the award for probably the utmost, most mind-blowingly disappointing experience goes to Tap4Offers who are currently installed on the Woking to Wimbledon line on South West Trains. They have placed signs at every door, and have additional calls to action dotted around adverts and side panels. The panel itself is pretty standard fare. It separates NFC, from QR, and includes a text option too, but there still isn't much explanation for the general populous who isn't aware of these technologies about exactly how they are meant to tap...
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Where's the context? Another poor mobile interactive experience. Wondering down High Holborn I am across a JC Decaux advertising panel with mobile engagement capability at a bus stop. Given my previous poor experience with a Clear Channel bus shelter I wondered how I would fare this time round when I engaged with he interactive panel. Certainly the panel is bright and clean and conspicuous, although the actual call to action is slightly unclear. Consumers must wonder what "Connect Here" means. Connect to what? Wi-Fi? As it turns out, you certainly are not connected to the brand on show. In this case the rolling paper media was showing River Island at...
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Posted by on in Stumbling Across Mobile Engagement
Parking in Southwark So maybe NFC is like buses. Nothing for ages and then 2 come along at the same time. Well OK. This wasn't in Hammersmith again, but it did happen on the same day which is a little like 2 instances of engagement happening at once.  This time it was in Southwark and I was on my way to a meeting when I cam across this opportunity. A parking sign with many many calls to action including app downloads, call to pay or tap / scan to pay. So I tapped. I didn't need to park but wanted to see what happened....
Tagged in: NFC Parking Southwark
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Posted by on in Stumbling Across Mobile Engagement
Clear Channel Bus Shelter My first stumble across an NFC engagement opportunity without me specifically looking for it. I came across this bus shelter in Hammersmith. As you can see it was advertising Tesco Jeans for £10. So I tapped the NFC tag to the right of the poster and this is what I got. So basically the act of tapping in this particular case provided nothing relevant or contextual to the advert being shown. This was a disappointing experience and if take-up and adoption of these mobile engagement panels is slow then it wouldn't surprise me. As a consumer, if I came across another...
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IAB chooses Wooshping to deliver immersive and interactive communications When it comes to digital and mobile advertising there is no more important trade organisation in the UK than the Internet Advertising Bureau (IAB). That is why Wooshping is so proud to work with the IAB as a preferred supplier of mobile engagement solutions across its high profile industry-wide events. For example, when IAB chairman Richard Eyre received the Advertising Association’s prestigious Mackintosh Medal honours, Wooshping provided the technology that powered IAB postcards taking senior advertising and media executives straight to a video of Richard’s remarks for Mobile Engage 2013. Wooshping’s INSTANT platform has also been seen by hundreds of businesses...
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Wooshping help Sony Mobile to up the competition Wooshing has developed a market leading track record providing real time mobile engagement at major events run by global brands. We recently teamed up with Sony Mobile in Paris for a high profile major customer showcase event. Wooshping provided a complete suite of popular real time mobile engagement tools including competitions, data capture and live draws - all through the instant tap of the phone. Following the successful event, Wooshping is now discussing a roll-out of real time mobile tools with Sony, designed to enable instant engagement with clients. This high profile partnership with Sony follows on from a series of...
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