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Wooshping Blog

The Wooshping blog covers all aspects from the world of Mobile engagement, NFC, beacons, Wooshping activities and opinion.

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Posted by on in Opinion
Missing the point and tap So the rumours are confirmed and Apple finally came to market with NFC! Or did they.... Sure, they have launched a secure payments capability that utilises NFC as the contactless mechanic to initiate the payment. That's all well and good, but what none of the commentary seems to have picked up on is that they have seemingly failed to implement any of the other NFC capabilities that allow for contactless pairing, sharing, or engagement. What this means is that customers with an iPhone6 will not be able to use the NFC capabilities on offer by the likes of Talking Statues and...
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Posted by on in Opinion
Apple's last chance saloon? Unless it has totally escaped you,  the number of predictions centered around Apple and it's next wave of offering has started to amass the usual hyperbole, (not quite) hysteria, objective observation, discussion, trolling, flaming, leaks, more leaks, secret snapshots from factories, anonymous quotes etc etc. And I suppose it's fair to say that in recent times, the collective "news" that pre-empts the launch of the next offering from Cupertino has got more accurate in recent times. Or has it? As the old saying goes, if you throw enough muck at a wall some of it will stick. And so it is...
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Wooshping launches Kickstarter campaign with Homebeacons Wooshping today launched its first Kickstarter campaign in the hope of developing a solution for parents of children who arrive home after school to an empty house. Homebeacons are Bluetooth Smart broadcasters that can be installed discreetly at home. Coupled with an app, and the homebeacons service, the homebeacons can have an email alert generated and sent to the child's parents informing them that their child has returned home. The main idea behind the service is to provide reassurance to parents, rather than tracking a child,  that they have returned home. The app runs passively and requires the child to do...
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"BLE Vs NFC"? - It's not about the technology, but about the philosophy The debate that seems to be raging amongst those in the wider industry is whether Apple has sounded the death knell of NFC by one again bypassing the opportunity to support it, and itself preferring to look more closely at BLE, or Bluetooth Light. This has been picked up and immediately the discussion has centered around whether one technology can kill the other. Some say NFC will suffer whereas some say BLE is more expensive to implement and doesn't pose a threat. My view is that it actually centers around something far more philosophical than the technical capability, but rather requires...
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Posted by on in Opinion
2 bites of the Apple Back in 2000 I was fortunate to be offered an exciting role at a mobile operator. In the day it was called One2One (and soon to become T-Mobile) and it was a fresh challenger in the mobile operator landscape with iconic advertising and a real challenger mentality. I was asked to come in and make sense of this "thing" called Java. Breaking through all the jargon and corporate wrapping, it was clear to see that one of the most immediate benefits of Java on mobile phones would be the ability to download apps directly to a phone. We worked through the...
Tagged in: apple devices NFC ubiquity
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