Wooshping Blog

The Wooshping blog covers all aspects from the world of Mobile engagement, NFC, beacons, Wooshping activities and opinion.

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Posted by on in Opinion
Beacons - Are they being over-hyped? If you work in the mobile or retail industry you can't have escaped much of the hype that is surrounding beacons at the moment. These little bundles of power are going to revolutionise the high street, dragging it into the 21st century and saving the community and lives of all those connected with local commerce. It's a wonderful thing! There are however, many challenges and obstacles that need to be addresses, or at least acknowledged, if beacons are to be successful. Additionally, Beacons need to be seen as part of the mix of consumer mobile engagement, rather than the only means...
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