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Wooshping Blog

The Wooshping blog covers all aspects from the world of Mobile engagement, NFC, beacons, Wooshping activities and opinion.

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Missing the point and tap So the rumours are confirmed and Apple finally came to market with NFC! Or did they.... Sure, they have launched a secure payments capability that utilises NFC as the contactless mechanic to initiate the payment. That's all well and good, but what none of the commentary seems to have picked up on is that they have seemingly failed to implement any of the other NFC capabilities that allow for contactless pairing, sharing, or engagement. What this means is that customers with an iPhone6 will not be able to use the NFC capabilities on offer by the likes of Talking Statues and...
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An open letter to the NFC Forum, GSMA, Mobile Handset Manufacturers, Operators and Retailers As a small business with a vested interest in seeing the successful adoption and use of NFC, I am writing this open letter to urge the mobile telecommunications sector to collaborate in a better way to ensure maximum consumer recognition for NFC. NFC will be pivotal in the next wave of consumer interaction. But the very basic premise of opportunity – that NFC collapses barriers to engagement – are being greatly challenged by the industry voluntarily (through lack of thought, agenda or non-collaboration) putting barriers in place to drive adoption, awareness and usage. It is now getting to the critical point...
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