The Wooshping blog covers all aspects from the world of Mobile engagement, NFC, beacons, Wooshping activities and opinion.
Blog posts tagged in Retail
Buying fruit promises never be boring again with the launch of brand new interactive fruit stands. Shoppers looking for some of their five a day are now able to use new fruit displays to get fun, engaging and educational content instantly on their mobile phones with a simple tap or scan of their smartphone, through the use of NFC and QR codes. An introductory 30 second video on this concept can be viewed here Total Produce Video.
This unique concept is the result of a partnership between Wooshping, market leaders in mobile engagement, and Total Produce, one of the world's largest providers of fresh fruit...
If you work in the mobile or retail industry you can't have escaped much of the hype that is surrounding beacons at the moment. These little bundles of power are going to revolutionise the high street, dragging it into the 21st century and saving the community and lives of all those connected with local commerce. It's a wonderful thing!
There are however, many challenges and obstacles that need to be addresses, or at least acknowledged, if beacons are to be successful.
Additionally, Beacons need to be seen as part of the mix of consumer mobile engagement, rather than the only means...
Wooshping has been instrumental in successful launches of Nokia's Lumia mobile phone range as part of its preferred supplier relationship with the mobile group.
One key example of this was the provision of 22,000 NFC enabled silicone wristbands to retail store staff across the country - the largest ever such initiative in the UK.
The wristbands enabled staff to engage directly with customers. A tap of the new Lumia phones on the wristbands gave instant access to an exclusive music playlists, whilst owners of other types of handset were presented with an exclusive Lumia sponsored music selection. The wristbands were also...