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A feel good partnership

Posted by on in Case Studies
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CoppaFeel!, the inspirational charity whose mission is to stamp out the late detection of breast cancer, has teamed up with leading mobile engagement specialists Wooshping to provide an important service that will help save young women’s lives.

Women can now tap their phone on interactive CoppaFeel!! branded wristbands to sign up instantly to the text reminder service to get them to check their breasts regularly for signs of cancer. By tapping on the wristband a text message on the users phone is automatically generated, populating not only the shortcode number, but also the keyword required to sign up to the reminder service. All the person then has to do is hit send. It couldn’t be simpler.

The interactive wristbands will be distributed across CoppaFeel!’s ‘University Boob’ Teams - covering 60 universities up and down the UK, and the statistics available to CoppaFeel! will help them understand the effectiveness and impact of the Uni Boob Teams across the country.

CoppaFeel!!’s Kris Hallenga, founded the charity when she discovered she had advanced breast cancer at the age of just 23. Her mission, story and passion has helped thousands of young women already. The new interactive wristbands will help thousands more women to be alert to the dangers and signs of breast cancer. 

This is the first time in the UK that the interactive wristbands have been used in this way by an important charity to register people by text to receive crucial and timely text messages that can change lives. 

Wooshping is transforming the charity industry and the mobile engagement and giving sectors through its unique interactive wristbands. Wooshping now works with more than 10 major charities including Bliss, Hft, Pancreatic Cancer Research Foundation and NCCA UK to provide important, creative and innovative solutions to reach out to the smart phone generation.

Rupert Englander, Managing Director of Wooshping, said, “Wooshping is proud to be working with CoppaFeel! Together our unique and innovate interactive wrist bands will help save lives and make sure that young women in universities up and down the country are reminded to start the habit of lifetime.”

CoppaFeel! UBT Campaign Manager, Sarah Magee says, “CoppaFeel! is very proud of our Uni Boob Team campaign, which sees student volunteers represent the charity on campuses nationwide. Thanks to Wooshping our student teams will be able to offer a fun tech interaction to engage fellow students with our health awareness.” 


More about Wooshping

Wooshping is a market leader in delivering flexible cloud-based mobile engagement campaigns for businesses, by utilising latest mobile capabilities like Near Field Communication (NFC) and Beacons. As the creators of the Instant Fundraising Wristband, Wooshping is helping fundraisers and charities to meet their fundraising targets by offering the ability for fundraisers to accept instant and spontaneous donations and interactions via mobile phones, without the need for costly and time consuming infrastructure investment.



More about CoppaFeel!


CoppaFeel! is a breast cancer awareness charity that educates young people on the importance of checking their boobs regularly and knowing the signs and symptoms of breast cancer. 

It was founded in October 2009 by Kristin Hallenga who herself was misdiagnosed twice with breast cancer at age 23; and now lives with secondary breast cancer. 

CoppaFeel! is the only purely awareness and education breast cancer charity, and the only breast cancer charity that specifically targets young people. 

CoppaFeel! aims is to stamp out late detection and misdiagnosis of breast cancer by ensuring that people know the signs and symptoms of breast cancer, know what their boobs look and feel like normally, check their boobs regularly throughout their lifetime and have the confidence to seek medical referral when they detect abnormalities.

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Guest Sunday, 22 April 2018