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Wooshping and Nokia launch the world’s first Smart Appvent Calendar

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Unique initiative allows customers and retail staff to spread festive fun with a tap of their phone

Boring old Advent Calendars are so last Christmas! Welcome to the Appvent Calendar.

Wooshping has teamed up with Nokia to provide interactive calendars in mobile phone stores across the UK. Customers can tap the calendars in the run up to Christmas - automatically opening up a different fun app every day to enjoy. A great Christmas gift worth really worth having (much better than just chocolate)!

The calendars are an example of how NFC (near field communication) technology allows instant engagement between businesses, brands and mobile phone users. The Smart Advent Calendar is the latest in a long line of successful innovations created, sourced and managed by Wooshping and backed up by its Instant Platform - that provides a real time suite of engagement and reporting tools. Along with many other things, the Instant Platform allows Nokia to add new gift apps every day. 

Speaking about the unique campaign, Carly Wyatt, Nokia UK App's Marketing Manager said "This is a really innovative and successful concept that will bring some Christmas cheer to mobile customers and staff up and down the country. We really value our relationship with Wooshping and the great ideas and support they give us.”

Rupert Englander, Founder and Managing Director of Wooshping added, "We are delighted to be working with Nokia UK again to bring this groundbreaking idea to life - and to help so many people get into the Christmas spirit. This just shows how fun, instant, simple and powerful mobile engagement can be. Wooshping is at the forefront of a mobile revolution that is changing the way businesses and customers interact forever - in an instant over their mobile phones.”

So it should be a very ‘Appy’ Christmas - sorry we couldn't resist!

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Guest Saturday, 17 March 2018