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Wooshping Blog

The Wooshping blog covers all aspects from the world of Mobile engagement, NFC, beacons, Wooshping activities and opinion.

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Posted by on in Opinion
Missing the point and tap So the rumours are confirmed and Apple finally came to market with NFC! Or did they.... Sure, they have launched a secure payments capability that utilises NFC as the contactless mechanic to initiate the payment. That's all well and good, but what none of the commentary seems to have picked up on is that they have seemingly failed to implement any of the other NFC capabilities that allow for contactless pairing, sharing, or engagement. What this means is that customers with an iPhone6 will not be able to use the NFC capabilities on offer by the likes of Talking Statues and...
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Total Produce and Wooshping launch interactive fruit stands Buying fruit promises never be boring again with the launch of brand new interactive fruit stands. Shoppers looking for some of their five a day are now able to use new fruit displays to get fun, engaging and educational content instantly on their mobile phones with a simple tap or scan of their smartphone, through the use of NFC and QR codes. An introductory 30 second video on this concept can be viewed here Total Produce Video. This unique concept is the result of a partnership between Wooshping, market leaders in mobile engagement, and Total Produce, one of the world's largest providers of fresh fruit...
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This is the reason why people think QR codes don't work. I speak to a lot of marketing managers and when the subject of QR codes comes up the common feeling is that "They don't work. Well they work, but people don't use them, right?" Well, technically, they do work. Sure they are clunky, you need an app, need to start the app, let the app focus on the QR code and hey presto you are away. And they don't look great either. But there is another reason why Qr codes probably under-perform and have a bad reputation among us marketeers. And the reason is that because they are ostensibly free, nobody...
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Wooshping launches fan engagement with Portsmouth FC at Fratton Park Wooshping has teamed up with Portsmouth FC to offer fans the opportunity to enter and exclusive Man of the Match competition. In what is thought to be the first of its kind campaign, fans get access to the competition, by tapping or scanning the sticker on the seat in front of them with their mobile phone. The stickers incorporate both NFC tags and QR codes that lead to the competition. Stewards will be handing out leaflets at the beginning of the game to the fans so that they can fully understand the purpose of the stickers. By interacting with the stickers...
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Wooshping teams up with Antenna International to provide Instant access audio commentaries Wooshping has teamed up with Antenna to provide instant access to audio commentaries for the JR “Unframed” campaign in Baden Baden which launches on the 1st March, for 4 months. The French street artist JR is one of the most innovative representatives of international, contemporary art. He lives and works in Paris, concealing his true identity. His oversized black and white portrait photos placed as monumental posters on houses, stairs and walls provide a profound commentary on freedom, identity and the limitations of the human condition. The Frieder Burda museum in Baden Baden has launched a major show presenting a wide...
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Posted by on in Opinion
Beacons - Are they being over-hyped? If you work in the mobile or retail industry you can't have escaped much of the hype that is surrounding beacons at the moment. These little bundles of power are going to revolutionise the high street, dragging it into the 21st century and saving the community and lives of all those connected with local commerce. It's a wonderful thing! There are however, many challenges and obstacles that need to be addresses, or at least acknowledged, if beacons are to be successful. Additionally, Beacons need to be seen as part of the mix of consumer mobile engagement, rather than the only means...
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Sliding Doors - A tragic tale of an engagement opportunity that quite literally slid away So I was in our leafy Georgian hometown of Farnham to get some stamps for Christmas cards and this poster caught my eye. Here was an undoubtedly bold bid by WH Smith and Kobo (who I am a BIG fan of) to do a content promotion and to provide instant and spontaneous access to that digital promotion through the use of a QR code to deliver people a special offer. So far so good. The intent and the concept is good. The poster still lacks a specific direction to the consumer "Scan this code with your smartphone" which would help some...
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Wooshping presents opportunities to clubs to drive fan engagement We have recently produced these little A6 cards which are real demonstrations of how Wooshping can help drive fan engagement and club revenues through effective mobile engagement campaigns. Examples of campaigns we can run for your club include:- - Vote for Man of the Match - Purchase merchandise from the club shop - book or enquire about hospitality packages - buy tickets or season tickets - get more information about the team line-up and much much more. If you would like to receive one of these cards which come enabled with an NFC tag and a QR code to show you...
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Posted by on in Opinion
Why Digital Marketing is more than just online There are many organisations today that seperate their digital activities from their "real-world" manifestations, as if the "digital world" is entirely seperate and distinct from the physical world.  You see it in everything from the way budgets are allocated in marketing where pots are divvied out specifically for digital, BTL, ATL etc. and where the majority of work that is done in silo. So the digital team will concern themselves about the implementation of SEO, PPC, SEM, paid for, social and all those crucial aspects that drive digital traffic to a digital destination, but when did you last hear a digital...
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Wooshping welcome Michal Jackson as Business Development Manager Wooshping is delighted to welcome Michael Jackson to the company. Michael is joining Wooshping as Business Development Manager. Prior to joining Wooshping, Michael had been running a successful tele-marketing company Ebony Bailey Marketing. His desire and passion to move into mobile engagement along with his undoubted expertise in understanding client needs and his solution-focused approach makes him a great addition to the team and we welcome him warmly. If you would like to contact Michael or Wooshping about how we can help your brand engage with your customers through their mobile, feel free to contact Michael on michael@wooshping.com or call us on...
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Posted by on in Opinion
Going Mobile - The Seven Deadly Sins Going mobile - Seven deadly sins any business must avoid  Rupert Englander, chief executive and founder of Wooshping, which provides a platform used by hundreds of businesses to engage instantly with customers through their mobile phones, explains why so many companies need to get much smarter about going mobile.    We are in a mobile age, where mobile phones dominate what we do and how we behave. Staying immobile is not an option anymore for any business. Mobile-phone-friendly websites and product information, and a sensible strategy to engage customers whilst they are glued to their handset, is not a nice might-have - it is a...
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"BLE Vs NFC"? - It's not about the technology, but about the philosophy The debate that seems to be raging amongst those in the wider industry is whether Apple has sounded the death knell of NFC by one again bypassing the opportunity to support it, and itself preferring to look more closely at BLE, or Bluetooth Light. This has been picked up and immediately the discussion has centered around whether one technology can kill the other. Some say NFC will suffer whereas some say BLE is more expensive to implement and doesn't pose a threat. My view is that it actually centers around something far more philosophical than the technical capability, but rather requires...
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Wooshping helps Nokia's ambassadors Tap for Apps in an INSTANT Wooshping is a major global mobile engagement and NFC partner for Nokia. One of its UK initiatives is its successful 'Tap for Apps' campaign that continues to bring a material uplift to Nokia's mobile apps platform across its  Windows 8 phone range. Wooshping is a key partner  of this campaign, providing Nokia ambassadors with unique specially enabled "Tap for Apps" wristbands which allow mobile phone users to instantly see the rich range of new and exciting apps and services available to them with a simple tap of their phone. This campaign is provided through Wooshping's INSTANT platform - which captures a...
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IAB chooses Wooshping to deliver immersive and interactive communications When it comes to digital and mobile advertising there is no more important trade organisation in the UK than the Internet Advertising Bureau (IAB). That is why Wooshping is so proud to work with the IAB as a preferred supplier of mobile engagement solutions across its high profile industry-wide events. For example, when IAB chairman Richard Eyre received the Advertising Association’s prestigious Mackintosh Medal honours, Wooshping provided the technology that powered IAB postcards taking senior advertising and media executives straight to a video of Richard’s remarks for Mobile Engage 2013. Wooshping’s INSTANT platform has also been seen by hundreds of businesses...
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Wooshping help Sony Mobile to up the competition Wooshing has developed a market leading track record providing real time mobile engagement at major events run by global brands. We recently teamed up with Sony Mobile in Paris for a high profile major customer showcase event. Wooshping provided a complete suite of popular real time mobile engagement tools including competitions, data capture and live draws - all through the instant tap of the phone. Following the successful event, Wooshping is now discussing a roll-out of real time mobile tools with Sony, designed to enable instant engagement with clients. This high profile partnership with Sony follows on from a series of...
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Wooshping and Nokia partner to deliver engaging wristbands to retail store staff Wooshping has been instrumental in successful launches of Nokia's Lumia mobile phone range as part of its preferred supplier relationship with the mobile group. One key example of this was the provision of 22,000 NFC enabled silicone wristbands to retail store staff across the country - the largest ever such initiative in the UK. The wristbands enabled staff to engage directly with customers. A tap of the new Lumia phones on the wristbands gave instant access to an exclusive music playlists, whilst owners of other types of handset were presented with an exclusive Lumia sponsored music selection. The wristbands were also...
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Wooshping aids sponteneous customer feedback through Local Viewpoints Customer feedback is crucial to businesses and smart phones offer the perfect way to get smart real-time insights and reviews. That can make all the difference to the success of any business. Wooshping has formed a pioneering long term partnership with Local Viewpoints - a market leader in capturing real-time customer feedback, providing businesses with actionable insights and “digital word-of mouth.” Gib Olander, CEO of Local Viewpoints, says “we have found through our research that the main reason that customers chose not to give feedback or write reviews today is because the process is too tedious. Leveraging NFC technology is one...
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