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Wooshping Blog

The Wooshping blog covers all aspects from the world of Mobile engagement, NFC, beacons, Wooshping activities and opinion.

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Total Produce and Wooshping launch interactive fruit stands Buying fruit promises never be boring again with the launch of brand new interactive fruit stands. Shoppers looking for some of their five a day are now able to use new fruit displays to get fun, engaging and educational content instantly on their mobile phones with a simple tap or scan of their smartphone, through the use of NFC and QR codes. An introductory 30 second video on this concept can be viewed here Total Produce Video. This unique concept is the result of a partnership between Wooshping, market leaders in mobile engagement, and Total Produce, one of the world's largest providers of fresh fruit...
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This is the reason why people think QR codes don't work. I speak to a lot of marketing managers and when the subject of QR codes comes up the common feeling is that "They don't work. Well they work, but people don't use them, right?" Well, technically, they do work. Sure they are clunky, you need an app, need to start the app, let the app focus on the QR code and hey presto you are away. And they don't look great either. But there is another reason why Qr codes probably under-perform and have a bad reputation among us marketeers. And the reason is that because they are ostensibly free, nobody...
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Wooshping teams up with Antenna International to provide Instant access audio commentaries Wooshping has teamed up with Antenna to provide instant access to audio commentaries for the JR “Unframed” campaign in Baden Baden which launches on the 1st March, for 4 months. The French street artist JR is one of the most innovative representatives of international, contemporary art. He lives and works in Paris, concealing his true identity. His oversized black and white portrait photos placed as monumental posters on houses, stairs and walls provide a profound commentary on freedom, identity and the limitations of the human condition. The Frieder Burda museum in Baden Baden has launched a major show presenting a wide...
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Wooshping introduces the TripAdvisor Instant Review Campaign TripAdvisor is probably the best known venue review site in the world used by 100's of thousands of venues across the globe, and millions of customers. One of the main challenges for venues gathering reviews is that it rely's on the visitor remembering to post a review when they have left the venue. The chances of this happening must decrease by the minute, following leaving the venue. Wooshping has tackled this straight on by introducing the TripAdvisor Instant Review Campaign which can be incorporated into anything from posters and tabletents, to keyfobs and stickers. The premise is very simple. You tap...
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Posted by on in Opinion
Review of the year and 2 predictions for 2014 As 2013 draws to an end I thought I would try and summarise my thoughts and response to the year in terms of mobile engagement, Wooshping and the work we have been lucky enough to be involved in. Additionally, no review would be complete without a stab at some predictions for 2014; a year which I believe could see some fundamental shifts in the way we use technology. Review of 2013 2013 was Wooshping first full trading calendar year. Thanks to the support and approach of our customers we have been privileged to work on some ground-breaking projects with clients who...
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Wooshping presents opportunities to clubs to drive fan engagement We have recently produced these little A6 cards which are real demonstrations of how Wooshping can help drive fan engagement and club revenues through effective mobile engagement campaigns. Examples of campaigns we can run for your club include:- - Vote for Man of the Match - Purchase merchandise from the club shop - book or enquire about hospitality packages - buy tickets or season tickets - get more information about the team line-up and much much more. If you would like to receive one of these cards which come enabled with an NFC tag and a QR code to show you...
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Posted by on in Opinion
Why Digital Marketing is more than just online There are many organisations today that seperate their digital activities from their "real-world" manifestations, as if the "digital world" is entirely seperate and distinct from the physical world.  You see it in everything from the way budgets are allocated in marketing where pots are divvied out specifically for digital, BTL, ATL etc. and where the majority of work that is done in silo. So the digital team will concern themselves about the implementation of SEO, PPC, SEM, paid for, social and all those crucial aspects that drive digital traffic to a digital destination, but when did you last hear a digital...
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Posted by on in Opinion
Going Mobile - The Seven Deadly Sins Going mobile - Seven deadly sins any business must avoid  Rupert Englander, chief executive and founder of Wooshping, which provides a platform used by hundreds of businesses to engage instantly with customers through their mobile phones, explains why so many companies need to get much smarter about going mobile.    We are in a mobile age, where mobile phones dominate what we do and how we behave. Staying immobile is not an option anymore for any business. Mobile-phone-friendly websites and product information, and a sensible strategy to engage customers whilst they are glued to their handset, is not a nice might-have - it is a...
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Posted by on in Stumbling Across Mobile Engagement
Completely off track So in the latest installment of "happening across" mobile interactive opportunities, and with the award for probably the utmost, most mind-blowingly disappointing experience goes to Tap4Offers who are currently installed on the Woking to Wimbledon line on South West Trains. They have placed signs at every door, and have additional calls to action dotted around adverts and side panels. The panel itself is pretty standard fare. It separates NFC, from QR, and includes a text option too, but there still isn't much explanation for the general populous who isn't aware of these technologies about exactly how they are meant to tap...
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Posted by on in Stumbling Across Mobile Engagement
Clear Channel Bus Shelter My first stumble across an NFC engagement opportunity without me specifically looking for it. I came across this bus shelter in Hammersmith. As you can see it was advertising Tesco Jeans for £10. So I tapped the NFC tag to the right of the poster and this is what I got. So basically the act of tapping in this particular case provided nothing relevant or contextual to the advert being shown. This was a disappointing experience and if take-up and adoption of these mobile engagement panels is slow then it wouldn't surprise me. As a consumer, if I came across another...
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IAB chooses Wooshping to deliver immersive and interactive communications When it comes to digital and mobile advertising there is no more important trade organisation in the UK than the Internet Advertising Bureau (IAB). That is why Wooshping is so proud to work with the IAB as a preferred supplier of mobile engagement solutions across its high profile industry-wide events. For example, when IAB chairman Richard Eyre received the Advertising Association’s prestigious Mackintosh Medal honours, Wooshping provided the technology that powered IAB postcards taking senior advertising and media executives straight to a video of Richard’s remarks for Mobile Engage 2013. Wooshping’s INSTANT platform has also been seen by hundreds of businesses...
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Wooshping help Sony Mobile to up the competition Wooshing has developed a market leading track record providing real time mobile engagement at major events run by global brands. We recently teamed up with Sony Mobile in Paris for a high profile major customer showcase event. Wooshping provided a complete suite of popular real time mobile engagement tools including competitions, data capture and live draws - all through the instant tap of the phone. Following the successful event, Wooshping is now discussing a roll-out of real time mobile tools with Sony, designed to enable instant engagement with clients. This high profile partnership with Sony follows on from a series of...
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