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Wooshping Blog

The Wooshping blog covers all aspects from the world of Mobile engagement, NFC, beacons, Wooshping activities and opinion.

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Posted by on in Opinion
Missing the point and tap So the rumours are confirmed and Apple finally came to market with NFC! Or did they.... Sure, they have launched a secure payments capability that utilises NFC as the contactless mechanic to initiate the payment. That's all well and good, but what none of the commentary seems to have picked up on is that they have seemingly failed to implement any of the other NFC capabilities that allow for contactless pairing, sharing, or engagement. What this means is that customers with an iPhone6 will not be able to use the NFC capabilities on offer by the likes of Talking Statues and...
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Posted by on in Case Studies
A feel good partnership CoppaFeel!, the inspirational charity whose mission is to stamp out the late detection of breast cancer, has teamed up with leading mobile engagement specialists Wooshping to provide an important service that will help save young women’s lives. Women can now tap their phone on interactive CoppaFeel!! branded wristbands to sign up instantly to the text reminder service to get them to check their breasts regularly for signs of cancer. By tapping on the wristband a text message on the users phone is automatically generated, populating not only the shortcode number, but also the keyword required to sign up to the reminder...
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Posted by on in Devices
Samsung Galaxy S5 : NFC Review No sooner had the Galaxy S4 launched it seemed that Samsung had already consigned it to the archive lot and announced the arrival of the S5 almost immediately. Where the S4 was perhaps a tread-water effort to remain competitive, the S5, genuinely, seem to be something that has propelled the galaxy range back into the lead in the smartphone wars. Whereas the S4 just was't much more than the S3, the S5 somehow feels remarkably more modern and device you would expect a flagship to be. Although it's a little ironic. The S5 doesn;t have the premium feel of the S4...
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Posted by on in Wooshping
Christmas Bliss I didn't think that I'd be writing a post titled "Christmas Bliss" on June 13th, on probably the hottest day of the year, but here I am after yet another fascinating week for Wooshping which saw 2 projects born and flourish. I spent Tuesday and Wednesday at The London Christmas Party Show, an event that as it's name suggests, was all about Christmas and putting on parties. There were about 45 exhibitors and 600 visitors over the 2 days, and all contact management was facilitated by Wooshping wristbands. Visitors were given a wristband upon arrival and when they went to an exhibitors...
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Wooshping and Bliss launch the future of fundraising today Wooshping is delighted to announce that their first charity partner, Bliss, has today started to distribute “Instant Fundraising Wristbands” to their key fundraisers in a move that brings the future of fundraising today. The “Instant Fundraising Wristbands” are a brand new development and give fundraisers an additional tool to raise funds instantly and spontaneously through mobile phone interaction with their supporters.   The fully branded, durable and waterproof silicone wristbands incorporate an NFC (Near Field Communication) chip and QR codes in their branding, to direct potential donors to a fundraising page, allowing instant donations to be given and helping fundraisers achieve...
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Wooshping works with Story Events to create the contactless London Christmas Party Show Wooshping is delighted to announce that it is working with Story Events on the inaugural London Christmas Party Show. This launch show, to be staged at Banking Hall, the City’s newest landmark events space, on June 10th and 11th, will be introducing a new registration and data capture technology, utilising NFC wristbands to make contact management seamless, Instant and contactless. Rupert Englander, Wooshping’s MD, commented on the announcement. "We are delighted to have worked with Story to produce custom branded silicone wristbands which incorporate NFC chips. The wristbands will be dynamically allocated on arrival and they allow exhibitors to tap the visitors wristband...
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Posted by on in Devices
Samsung Galaxy S4 : NFC Review The Samsung Galaxy S4 came and was surpassed in the blink of an eye. It's was undeniably the stop gap that Samsung felt compelled to release to bide the time between the hugely successful (but facing increasing competition) Galaxy S3 and the new superstar of the lineup, the Galaxy S5. To an extent then it's no surprise that the S4 feels like an incremental step from the S3 rather than a monumental shift. But that doesn't mean it isn't without it's positive elements. The screen, for starters, is lovely. Bright, sharp and responsive to the touch. The processor is clearly up...
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Total Produce and Wooshping launch interactive fruit stands Buying fruit promises never be boring again with the launch of brand new interactive fruit stands. Shoppers looking for some of their five a day are now able to use new fruit displays to get fun, engaging and educational content instantly on their mobile phones with a simple tap or scan of their smartphone, through the use of NFC and QR codes. An introductory 30 second video on this concept can be viewed here Total Produce Video. This unique concept is the result of a partnership between Wooshping, market leaders in mobile engagement, and Total Produce, one of the world's largest providers of fresh fruit...
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Wooshping & Torchwood Technologies extend collaboration beyond Fratton Park Following the successful launch of on-seat mobile engagement stickers with Portsmouth FC at Fratton Park, (see: http://wooshping.com/news/case-studies/entry/wooshping-launches-fan-engagement-with-portsmouth-fc-at-fratton-park) Wooshping and Torchwood Technologies are delighted to announce their ongoing partnership to deliver best in class products and services to a wide variety of commercial sectors, where ruggedized, resilient, all weather products are needed. With the best in class mobile engagement solutions from Wooshping, coupled with the all weather features of the Torchwood Technologies products, customers will have added confidence in the flexibility of service offering and extreme resilience and longevity delivering optimum performance year in and year out, with no physical degradation in...
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Wooshping launches fan engagement with Portsmouth FC at Fratton Park Wooshping has teamed up with Portsmouth FC to offer fans the opportunity to enter and exclusive Man of the Match competition. In what is thought to be the first of its kind campaign, fans get access to the competition, by tapping or scanning the sticker on the seat in front of them with their mobile phone. The stickers incorporate both NFC tags and QR codes that lead to the competition. Stewards will be handing out leaflets at the beginning of the game to the fans so that they can fully understand the purpose of the stickers. By interacting with the stickers...
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Wooshping teams up with Antenna International to provide Instant access audio commentaries Wooshping has teamed up with Antenna to provide instant access to audio commentaries for the JR “Unframed” campaign in Baden Baden which launches on the 1st March, for 4 months. The French street artist JR is one of the most innovative representatives of international, contemporary art. He lives and works in Paris, concealing his true identity. His oversized black and white portrait photos placed as monumental posters on houses, stairs and walls provide a profound commentary on freedom, identity and the limitations of the human condition. The Frieder Burda museum in Baden Baden has launched a major show presenting a wide...
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Posted by on in Devices
Nokia Lumia 1520 : NFC Review The "phablet" is a relatively new phenomenon in the smartphone market, with manufacturers pushing the boundaries of size to a whopping 6" screen. At this size the device just about remains in the smartphone phone category but is knocking on the door of the smaller sized tablet market, and hence the name. Nokia's high end entrant in the phablet market is the whopping Lumia 1520. It is enormous, but stunning. Under the hoof the specs are top whack including a quad core processor and a battery so large that it'll run the device for 2 full days on a charge. At...
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Posted by on in Devices
Motorola TC55 : NFC Review These days, when style takes a precedence over substance, there is becoming an increasing need for niche devices that not only fit in the enterprise space, but are also designed with field workers, labourers, technicians and alike in mind. I mean, it's entirely reasonable for a crane operator not to want the latest beauty fest from Cupertino, or indeed the entry level smartphone offerings that wouldn't survive a spec of dust in a cabin 300 feet up in the air, or even worse, in a warehouse environment. This is where the Motorola TC55 comes in. This product is manufactured by Motorola...
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Wooshping presents opportunities to clubs to drive fan engagement We have recently produced these little A6 cards which are real demonstrations of how Wooshping can help drive fan engagement and club revenues through effective mobile engagement campaigns. Examples of campaigns we can run for your club include:- - Vote for Man of the Match - Purchase merchandise from the club shop - book or enquire about hospitality packages - buy tickets or season tickets - get more information about the team line-up and much much more. If you would like to receive one of these cards which come enabled with an NFC tag and a QR code to show you...
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Wooshping and Nokia launch the world’s first Smart Appvent Calendar Unique initiative allows customers and retail staff to spread festive fun with a tap of their phone Boring old Advent Calendars are so last Christmas! Welcome to the Appvent Calendar. Wooshping has teamed up with Nokia to provide interactive calendars in mobile phone stores across the UK. Customers can tap the calendars in the run up to Christmas - automatically opening up a different fun app every day to enjoy. A great Christmas gift worth really worth having (much better than just chocolate)! The calendars are an example of how NFC (near field communication) technology allows instant engagement between businesses, brands...
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Posted by on in Devices
Blackberry Z10 : NFC Review The Blackberry Z10 was launched with much fanfare around a year ago and it was going to be the saviour of Blackberry. It featured their brand new operating system, an approach that conflicted with Nokia's who had adopted the Windows Ecosystem for their smartphone range. So it was going to be interesting to see which approach would hold out the best results. Since then Nokia has been sold to Microsoft, and Blackberry has put itself up for sale. So you could argue that neither approach particularly worked wonders, but it does seem as if Blackberry has the bigger struggle ahead. Perhaps...
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"BLE Vs NFC"? - It's not about the technology, but about the philosophy The debate that seems to be raging amongst those in the wider industry is whether Apple has sounded the death knell of NFC by one again bypassing the opportunity to support it, and itself preferring to look more closely at BLE, or Bluetooth Light. This has been picked up and immediately the discussion has centered around whether one technology can kill the other. Some say NFC will suffer whereas some say BLE is more expensive to implement and doesn't pose a threat. My view is that it actually centers around something far more philosophical than the technical capability, but rather requires...
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Wooshping helps Nokia's ambassadors Tap for Apps in an INSTANT Wooshping is a major global mobile engagement and NFC partner for Nokia. One of its UK initiatives is its successful 'Tap for Apps' campaign that continues to bring a material uplift to Nokia's mobile apps platform across its  Windows 8 phone range. Wooshping is a key partner  of this campaign, providing Nokia ambassadors with unique specially enabled "Tap for Apps" wristbands which allow mobile phone users to instantly see the rich range of new and exciting apps and services available to them with a simple tap of their phone. This campaign is provided through Wooshping's INSTANT platform - which captures a...
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Wooshping partners with Nokia Music to bring NFC playlists to New York's Webster Hall In September 2013, Wooshping was delighted to support Nokia music with an NFC & QR code initiative at New York's Webster Hall, through the provision of NFC / QR code Stickers and posters at the venue that allowed gig goers the opportunity to interact and get access to exclusive playlists on Nokia Mix Radio (for Nokia Users) or a specially produced music stream with content provided by Sony Music (for non-Nokia users). With a pre-agreed content schedule, and making use of the Wooshping Cloud-based management capability, the playlists were updated on a weekly basis without the need to swap out collateral...
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Posted by on in Stumbling Across Mobile Engagement
Completely off track So in the latest installment of "happening across" mobile interactive opportunities, and with the award for probably the utmost, most mind-blowingly disappointing experience goes to Tap4Offers who are currently installed on the Woking to Wimbledon line on South West Trains. They have placed signs at every door, and have additional calls to action dotted around adverts and side panels. The panel itself is pretty standard fare. It separates NFC, from QR, and includes a text option too, but there still isn't much explanation for the general populous who isn't aware of these technologies about exactly how they are meant to tap...
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