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Wooshping Blog

The Wooshping blog covers all aspects from the world of Mobile engagement, NFC, beacons, Wooshping activities and opinion.

Case Studies

Case studies from projects we have worked on

Wooshping launches fan engagement with Portsmouth FC at Fratton Park Wooshping has teamed up with Portsmouth FC to offer fans the opportunity to enter and exclusive Man of the Match competition. In what is thought to be the first of its kind campaign, fans get access to the competition, by tapping or scanning the sticker on the seat in front of them with their mobile phone. The stickers incorporate both NFC tags and QR codes that lead to the competition. Stewards will be handing out leaflets at the beginning of the game to the fans so that they can fully understand the purpose of the stickers. By interacting with the stickers...
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Wooshping teams up with Antenna International to provide Instant access audio commentaries Wooshping has teamed up with Antenna to provide instant access to audio commentaries for the JR “Unframed” campaign in Baden Baden which launches on the 1st March, for 4 months. The French street artist JR is one of the most innovative representatives of international, contemporary art. He lives and works in Paris, concealing his true identity. His oversized black and white portrait photos placed as monumental posters on houses, stairs and walls provide a profound commentary on freedom, identity and the limitations of the human condition. The Frieder Burda museum in Baden Baden has launched a major show presenting a wide...
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Wooshping and Nokia launch the world’s first Smart Appvent Calendar Unique initiative allows customers and retail staff to spread festive fun with a tap of their phone Boring old Advent Calendars are so last Christmas! Welcome to the Appvent Calendar. Wooshping has teamed up with Nokia to provide interactive calendars in mobile phone stores across the UK. Customers can tap the calendars in the run up to Christmas - automatically opening up a different fun app every day to enjoy. A great Christmas gift worth really worth having (much better than just chocolate)! The calendars are an example of how NFC (near field communication) technology allows instant engagement between businesses, brands...
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Wooshping helps Nokia's ambassadors Tap for Apps in an INSTANT Wooshping is a major global mobile engagement and NFC partner for Nokia. One of its UK initiatives is its successful 'Tap for Apps' campaign that continues to bring a material uplift to Nokia's mobile apps platform across its  Windows 8 phone range. Wooshping is a key partner  of this campaign, providing Nokia ambassadors with unique specially enabled "Tap for Apps" wristbands which allow mobile phone users to instantly see the rich range of new and exciting apps and services available to them with a simple tap of their phone. This campaign is provided through Wooshping's INSTANT platform - which captures a...
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Wooshping partners with Nokia Music to bring NFC playlists to New York's Webster Hall In September 2013, Wooshping was delighted to support Nokia music with an NFC & QR code initiative at New York's Webster Hall, through the provision of NFC / QR code Stickers and posters at the venue that allowed gig goers the opportunity to interact and get access to exclusive playlists on Nokia Mix Radio (for Nokia Users) or a specially produced music stream with content provided by Sony Music (for non-Nokia users). With a pre-agreed content schedule, and making use of the Wooshping Cloud-based management capability, the playlists were updated on a weekly basis without the need to swap out collateral...
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